Fellers stores

Photo 196, is the first W. C. Fellers store.
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A close up of the people in Photo 196:
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Photo 198.  This is also identified as the first Fellers store but comparing with the photo above, that is probably in error. These appear to be different stores - note the pillars.  In addition, the picture above seems to be an older photographic process.
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This photo appears to be the same store, but is identified as W. G. Carter Merchandise. Perhaps W. C. Fellers bought them out and moved into this building. Again, this photo seems to be of slightly older photographic process than the one immediately above.  W. C. Fellers owned the building at the time of the 1920 fire, so that also means that this photo had to have been of a prior owner.
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Which store is this and who are "old man" fellers and "billy" fellers?

Photo 203, identified as Fellers Store, with Billy Fellers and Old Man Fellers. Who is Old Man Fellers? W. C. Fellers, or his father William Fellers? The first store says "W. C. Fellers."  Was William's middle initial C? Is this the "first" Fellers store, shown at the top of this page?  Willis C. Fellers was born in 1870, which could be age appropriate for the young man who the name Billy Fellers appears to apply.
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FOR COMPARISON, HERE IS A PHOTO OF "WILLIE" FELLERS, Photo 126, undated.
Photo 126 - "Willie Fellers" in his car decorated for a parade.  Willis C. Fellers was born in 1870. Is this him?
Store receipt, Photo 679:
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